AI Content Generation for iGaming: Does It Really Work?

In 1945, the first ever computer was built. Known as the Electronic Numerical Integrator and Computer or ENIAC, its only function was calculating artillery firing tables for the US Army Research Laboratory. Fast forward to 2022, there is little that our computers can’t do.

In fact, with the invention of AI technology, they can do almost everything that we can and more. But can they do it equally well? Well, this article will talk a bit more about AI content generation in the iGaming industry, its strengths and weaknesses, and whether it’s a good choice for those considering starting a casino affiliate business.

What is AI Content Writing?

An AI writing tool is software that automates content creation. It was built to help writers produce more content in less time and help with new ideas, writer’s block, and SEO. That said, the technology is still very new, so AI is still learning how to write. While it is also known as AI Writer, the tool is more of an assistant to the writer than the lead author.

While in some cases, the AI content generator may offer better quality content than the one written by a human writer, in most cases, a human is needed to extract the good parts out of the bad and compile a quality article.

These articles typically require tons of proofreading and editing before they are ready for publishing. Still, they need less work than writing the article from scratch. At least if you’re not an experienced writer that rarely struggles with writer’s block. Let’s examine the pros and cons of AI content writer software.


  • Can create a lot of content in a short time
  • It offers new ideas and unbiased opinions
  • It saves time and money


  • Lacks creativity and emotions
  • Can’t adjust to a specific audience
  • There is a risk of Google algorithms flagging your content

All in all, it depends on what you need from the AI software. If you struggle with time, the AI tool might be your lifesaver. On the other hand, there is a risk of your content being flagged by Google if it’s not edited correctly.

Random thought: Quality AI generation software can replace a poor content writer for basic articles. When it comes to complex pieces that require lots of research and fact-checking, an AI content generation tool will waste your time rather than save it.

Is Investing in AI Content Writing Tools Good for Your iGaming Business?

As we already mentioned, even the best AI writing tools have both good and bad sides, depending on how you plan on using them. Will you benefit from an AI content writer when creating professional gambling content? Take a look at the good and the bad sides of having one below and decide for yourself.

AI content generation can give writers a push

The Good

Our research showed us that an AI content creation tool could be an excellent choice for simpler tasks and basic content creation. The AI content writer has a lot to offer you if you are using it to explore new perspectives or fight your writer’s block. It can even be good when you are overwhelmed by deadlines because it will help you move faster.

Many AI content creation tools also offer additional tools you can take advantage of. For example, you will have an all-in-one writing platform that provides writing, editing, proofreading, and SEO-optimizing in one place. Moreover, they also come with content creation tools for various platforms, such as blog posts, landing pages, social media posts, email marketing, and more.

What types of content can you use an AI article generator for:

  • Simple blog posts
  • Outreach guest posts
  • Basic game guides
  • Meta titles and meta description
  • Introductions and summaries
  • Some onsite content

What types of content won’t turn out good with an AI content generator only:

  • Online casino reviews (require a lot of fact-checking)
  • Slot reviews (require a lot of fact-checking)
  • Statistical pages and complex analysis (require lots of research)
  • Expert opinion pieces

The Bad

If you are producing content within a specific niche, then the AI content creator may not be the best solution for you. While the software can offer you some great ideas and help you complete more tasks in less time, it can’t target a specific audience nor offer something that hasn’t already been posted online. Furthermore, since the AI rewrites content that has already been published without having the ability to think while writing, it may not follow the train of thought you have. It will follow your guidelines, so the more specific they are, the better the final text will be.

Lastly, the iGaming industry is constantly growing and changing, so it can be challenging to keep up. While this is a complex task for humans, it’s even more difficult for an AI content writer. With so many changes so often, especially in the area of regulation, all information written by the AI must be double-checked because it may not provide you with the latest data. Of course, that depends on the availability of the information online, as well as the updates of the AI.

AI content generators require human touch

Random thought: Even if you successfully use an AI content tool to generate solid content, you’d still need a person to ensure everything checks out. It’s always recommended to tweak and adapt the piece to your style, making it sound natural and interesting. Always check plagiarism!

Most Popular AI Content Generator Tools

You have already decided to invest in an AI Writer, but you are not sure where to start looking for one? No worries, because we have your back! We researched, read as many user reviews as possible, and compiled this short list of the best AI writers on the market.

So, let’s take a look at the leading solutions.

1. Jasper AI

Jasper is one of the most popular AI content tools globally. It’s also the tool we’ve used for some aspects of our iGaming marketing agency work. It’s a love-hate relationship to some extent.

We asked Jasper to “Explain why Jasper is a great tool”, and we got the following paragraph:

“Jasper is a great tool because it helps you to find information quickly. You can use it to find out what people are saying about your company online, or to see how your website is doing. It can also help you to keep track of your competitors, and see what new products they are releasing.”

Then, we were more specific and asked it to “Explain why Jasper is a great AI content tool” and got this:

“Jasper is a great tool for content writing because it helps you to write in a way that is easy to understand.”

As you can see, if you don’t invest enough time to understand how Jasper works and how to guide it properly, you may get some weird outcomes. That said, we’ve also done some great guest posts and social media content with it.

This tool was built to produce high-converting marketing copies and content, brainstorm new ideas, help you with your writer’s block, and simplify collaboration with your teammates. Furthermore, Jasper can offer SEO-optimized blog posts written ten times faster than without it. The software supports both short and long-form content creation.

From our experience, we can say it’s suitable for social media content, generating meta titles and meta descriptions, and getting content ideas and outlines. It will also work if you need to write basic blog posts, like short guest posts on general topics.

What can’t it do? Well, it’s not suitable for writing complex pages like the article we have that shows the time spent on email statistics. Still, we say it’s a good investment for basic business needs. At least until you have enough funds to hire an experienced writer that will take your content to the next level.

If you want to try out Jasper, you can subscribe using this link. You will get 10,000 bonus credits as a special offer when you sign up through it. Prices start at $24/month for 20,000 words.

2. Writesonic

Writesonic is most known for creating over 1,500 words in one go. Content marketing AI can be easily adjusted for writing various types of long-form content such as articles, blog posts, sales emails, eBooks, and more. Other notable features include a paraphrasing tool, text expander, product description generator, and landing page generator. The software is also one of the most affordable AI tools available on the market and offers a plethora of features for businesses that run on a tight budget.

If you want to try out Writesonic, you can subscribe using this link. Prices start at $10/month for 120,000 words.

3. is an AI SEO content generator that produces the final result within minutes. It’s another option we’ve used and liked. Perhaps Jasper is better quality-wise, but is cheaper, and the results are solid. So, this would be the option if you’re unsure if an AI writer is the right step or if you don’t want to invest a lot of money.

All you have to do is enter your article’s title and keyword, review the outline and main talking points and let the software do its job. is already used by over 1 million writers, among which the most notable ones come from businesses such as Microsoft, Nestle, and eBay. If you decide to choose this software, you will, without a doubt, be a part of a big family.

If you want to try, you can subscribe using this link. Prices start at $36/month for 40,000 words.

4. Frase

Frase is among the highest-ranked AI software. The AI SEO content writing tool is an excellent choice if you are looking to write and optimize your articles, research competitors, and create content briefs in one place. The all-in-one SEO-optimized content tool will also seamlessly create intro paragraphs, blog outlines, product descriptions, FAQs, and more.

Subscribe to Frase using this link and automatically get 60% off of your first month (we highly recommend promoting this fact in your marketing to increase your conversion rate).

5. AI-Writer

AI-Writer is well-known for its relevant, accurate, and quality content. It’s also one of the fastest AI for content creation on the market, producing articles within two minutes from just a headline. No wonder businesses such as ABC, CBS, FOX, and NBC are already using it. In addition, the software can be of great help to anyone looking to write full-length articles which are SEO-friendly and authoritative. The AI content generation software also allows the articles to be directly published to WordPress.

Prices start at $29/month for up to 40 articles.

6. Rytr

Rytr can be a powerful tool for copywriters, marketers, and entrepreneurs. When it comes to the iGaming industry, it can help you create catchy blog posts, clear and engaging articles, and creative landing pages. The AI content marketing tool can also help you SEO-optimize your entire content and write memorable advertisement copies for your social media. In fact, Rytr offers a comprehensive all-in-one writing platform for all who are tired of having dozens of software with wonky integrations.

If you want to try Rytr, you can subscribe using this link. Prices start at $9/month for 100,000 characters.

Bonus: Grammarly

While Grammarly is not an AI for content creation, it is a powerful AI typing assistant. It’s also one of our operations’ best and most essential writing tools. We love it.

The software is among the most popular globally, if not the most popular out there. It was built to help review your spelling, punctuation, grammar, clarity, and engagement. It also offers tools for plagiarism checks to help you ensure that all your content is 100% unique.

We recommend Grammarly as an alternative for those who are not yet ready to invest in an AI writer but require help with their writing. Once you’re done writing, Grammarly will check grammar issues for free. If you get the Premium subscription (highly recommended!), you’ll also get the Plagiarism checker alongside checks regarding style, readability, etc.

While AI content generation works bottom-up, we’d say that Grammarly works the other way around. With an AI tool, you get the article, check it and tweak it. With Grammarly, you write the article, and then the AI checks it and tweaks it for you.

Prices start at $12/month.

AI Content Statistics

Before moving on to the conclusion, let’s glance at a few interesting AI statistics. Since it’s a brand-new technology, not much data is available. But from what we know, AI writers may change how content creation works. Take a look at some of the main points from Capterra’s recent study.

  • Over 60% of marketers already use AI content tools for email marketing. Moreover, 58% use them for advertising, 57% for data analysis, and 33% for content creation.
  • About 82% of marketers claim that AI-generated content is either the same or better than the one created by humans.
  • Of those staggering 67% admit that the AI tools do not always generate error-free or accurate text.
  • On the other hand, almost 50% claim that an AI writing tool creates clear and easy-to-read content.
  • Fewer than 50% of marketers say it took them less than six months to learn how to use an AI-powered content writing generator.
  • Of those who already have invested in an AI writer, 88% confirm that it saves them time and money.
  • The most popular use of an AI writing tool is short-form content creation for advertising (92%) and email marketing (65%).


As with any other software, the AI article generator has its pros and cons. However, if you decide to use the software, you will produce more content in less time, offer fresh and unbiased ideas and opinions, as well as save money in the long run. You will also have an all-in-one writing platform with all the tools you need to grow your iGaming business.

That said, the articles written by the AI software lack creativity. They also feel more “robotic” and sometimes require heavy editing. The biggest con of using AI writing software in the iGaming industry is the often provided wrong and outdated information.

The AI writer can’t keep up with so many changes continuously happening in the gambling industry. That also means it might not be good enough for your iGaming business.

So, will AI replace content writers? We say – probably, or not yet, at least. But they can make good writing assistants and save us a lot of time.

For some businesses, they can be a good source of content without a hefty investment. However, optimizing the articles, getting the right keywords, and giving them your authentic brand flavor will surely request a human touch.

Disclaimer: This post may contain affiliate links. If you subscribe to such services through our link, we will earn a small commission with no additional costs to you.

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