28+ Mind-Blowing Content Marketing Statistics

content marketing statistics

The latest content marketing statistics show that this marketing strategy is the best way to connect with your audience. It can also help you build a strong and healthy relationship with your customers. Moreover, it is a foolproof way to gain their trust by sharing well-researched and well-written relevant content. That is exactly what we at Content365.me can help you with. 

We are a tight-knit group of passionate writers, content strategists, and editors. We can help you with every aspect of your content marketing plan and ensure a successful online presence for your brand. We are best known for the following:

  • Landing pages
  • Reviews
  • Consulting
  • SEO content optimization
  • Content management
  • Maintenance

Our specialty is in the iGaming industry, but we have vast experience in other niches too. And if you are still unsure whether you should invest in content marketing, take a look at the following stats. They will, undoubtedly, change your mind.

Content Marketing Statistics

Content marketing is one of the fastest-rising marketing trends globally. It is a strategy that enables marketers to discover and engage with their audience in a unique way.

That is achieved through relevant articles, videos, and other media. Content marketing includes everything from blog posts and newsletters to videos and social media posts. 

Let’s look at some of the most relevant content marketing statistics that prove the efficiency of this popular method of advertising.

Over 80% of marketers have already invested in content marketing.

About 82% of marketers are actively investing in content marketing. They are already seeing a major difference in the success of their marketing campaigns.

The same content writing statistics show that 10% are still not using content marketing. On the other hand, 8% aren’t sure what marketing method their company uses.

Eight out of ten marketers consider content marketing as their core business strategy.

Based on the latest statistics for marketers, in 2020, about 72% of marketers used content marketing as their core business and marketing strategy.

In 2021, the number rose to 81%.

Moreover, 22% claimed that their content marketing strategy was extremely successful. Other 31% confirmed that they had mastered the technology to manage their content more proficiently.

Almost 80% of businesses report using content marketing to generate quality leads

The top statistics on content marketing show a big change in the industry. Creating more quality leads is the primary goal for 79% of all businesses using content marketing.

Other goals include attracting more traffic to their website (75%), improving brand reputation (57%), and improving customer engagement and loyalty (47%).

About 46% of businesses want to increase their content creation budget.

Investing in content creation was the main goal for many businesses in 2022. The results they saw from their content marketing campaigns seemed enough to invest more money in content creation.

Moreover, some video content marketing statistics hint that the highest expected increase in spending will be seen in video content (69%). That is followed by events (61%), owned-media assets (57%), and paid media (55%).

Interactive content (64%) was the most preferred type of content marketing strategy.

The latest content marketing statistics show that interactive content was the top marketing trend in 2022. Marketers often used polls, games, augmented reality, and similar strategies to engage with their audience. These strategies also help them collect valuable information about future campaigns.

Other popular content marketing strategy statistics and trends include authentic and “behind the scenes” content (61%), content that reflects brand values (57%), funny content (51%), and relatable content (51%).

The content marketing industry will grow by $584.02 billion by 2027.

Is content marketing effective? The short answer is yes. Many businesses are already implementing various content marketing strategies. More planning to join in the following years.

That is why it’s expected that the content marketing industry will gain an extra $590 billion in value by 2027.

Compared to other marketing methods, content marketing is among the best choices to grow your business. That is because it’s cost-effective and sustainable. It also allows you to connect with your audience and build a trusting relationship with them.

Content Writing Statistics

For many people, content writing means writing articles. But there is so much more to it. Content writing is the process of researching, writing, and editing online content.

Moreover, it doesn’t only cover blog posts.

Content writing includes all types of content formats. Some are newsletters, videos, podcasts, social media posts, and landing pages.

Why is content writing such an important part of your content marketing strategy? Discover the answer to that question through the following content writing statistics.

The best length for a headline is six words.

Based on interesting research by headline expert Bnonn, most readers only scan through headlines. In fact, they only read the title’s first and last three words before deciding whether to click on it.

That is why the ideal length of a headline is six words.

That will lead to people reading the entire headline and maximize the chances of clicking on it to read more.

About 80% of readers only read the headline.

Speaking of headlines, did you know that eight out of ten readers will only read your headline? The latest statistics about content marketing show that only 20% of the readers who see your title will click on it to read your article too.

That is the main reason why you should focus more time on creating a powerful headline. It will inspire people to click the link and read the entire piece.

Just make sure to avoid click-bait headlines. While they may show great short-term results, once people learn about your trick, they will stop interacting with your content.

Of those who open the article, 73% skim through it.

Even if your headline convinces a reader to click on it and open the entire article, that doesn’t mean they will thoroughly read it.

Based on many content marketing statistics, most readers only skim through an article. The same research discovered that videos are the best way to keep the attention of your community.

While readers often multitask during written content and podcasts, they focus fully on videos

Only one word can increase action from 60% to 94%.

The word “because” followed by an explanation can tremendously help you increase action on your content.

Yes, you read that right.

“Because” is the magic word you were missing in your content strategy. Once you use this word and immediately offer a reason, it will create more compliance from your readers, even when the reason is not as engaging.

Shorter words are skipped almost three out of four times.

Contrary to popular belief, many unusual content creator statistics show us that longer words receive more attention from the readers.

According to an interesting study, short words with only 2-3 letters are almost always skipped. In fact, they are skipped about 75% of the time.

That is a good thing to know when writing if you are looking to hold your reader’s attention. 

Readers concentrate more on content words than function words.

It seems that the readers are twice as likely to focus more on content words such as verbs, nouns, and adjectives with their own meanings.

On the other hand, function words that serve grammatical purposes lead to readers losing focus. Knowing these details is one of the reasons why content marketing matters.

Articles with a list every 500 words gain 70% more traffic.

If you want to increase website traffic, we highly recommend including lists in your articles. According to The State of Content Marketing Report, articles without lists gain up to 70% less traffic than those with at least one list every 500 words.

Copywriting Statistics

Copywriting is one of the leading marketing, advertising, promoting, and selling methods. With the help of persuasive writing, these articles can motivate people to take action. This would include clicking on a link, making a purchase, or joining an event.

Regardless of the product or service you are advertising, a well-written copy can make its readers feel closer to the brand, think more about it, and start engaging.  

Let’s check out some of the most intriguing copywriting stats that will change your way of thinking about the marketing industry.

Over 70% of copywriters identify as “self-employed.”

If you are looking for a fully remote job with flexible hours, many content stats show that copywriting might be a new potential career for you.

It seems that most of the copywriters out there run their own businesses. Of the 73% who identify as “self-employed,” 67% are freelancers, and 6% are agency founders.

Around 60% of buyers make a purchase due to fear of missing out.

If you are a copywriter, you probably have already heard about the fear-of-missing-out (FOMO) strategy. The latest copywriting industry statistics prove that as one of the most efficient content marketing strategies.

The FOMO strategy can convince up to 60% of customers to make a purchase within the first 24 hours of the campaign. The FOMO strategy usually consists of clever wordings such as “limited time,” “free,” or “don’t miss out.”

Copies that are written for third-graders get 36% more responses.

Keeping it plain and simple is the best thing you can do as a copywriter. When trying to promote or sell something, make sure to use only short and easy-to-read words to achieve the best results.

In fact, new content marketing statistics prove that if you write in a way that even a third-grader would understand, you will gain almost 40% more responses than otherwise.

simpler copy for more responses

A personalized call-to-action (CTA) leads to 202% higher campaign success.

Regardless of how well-written the copy is unless it includes a personalized CTA, it won’t deliver the results you are hoping for.

In fact, with a personalized CTA, you will make your audience believe that the message is directed to them, which will undoubtedly, lead to a higher conversion rate. The latest content marketing goals statistics confirm that. 

Your audience will only read up to 28% of your copy.

As we already learned, most readers only scan or skim through the content. That is especially true for higher-literacy users who are trying to consume as much content as possible in as little time.

And since your copy will most probably be scanned as well, you have to ensure that it is scannable by including subheadings, images, bullet points, and bolded or italicized parts. 

The top 40% of all landing pages include testimonials.

Why is content marketing effective? The short answer? It will help you learn everything you need about your audience to create better marketing campaigns.

And, if you want to hold on to your audience’s attention and ensure a higher conversion rate, the best strategy you can implement is adding testimonials on your landing page copy. Once your potential customers read about the positive experience of your previous customers, they will be more inclined to make a purchase. 

SEO copywriting is the newest copy trend, with almost 70% of all marketers investing in it.

As the digital marketing industry grows and evolves, marketers continuously find new trends and tricks to achieve better success in their campaigns.

The most interesting copywriting marketing statistic is about SEO copywriting.

It looks like 69% of marketers already use SEO copywriting tactics. These tactics include using strategic keywords to gain better Google search results organically. 

AI Content Stats

Many AI content tools can help you boost productivity and create smarter marketing campaigns based on analytical data gain in real-time, from optimizing content and automation to entirely written articles by an AI writer.

One of the most known copywriting facts is that AI tools are becoming a must-have for all modern marketers. They are using them to write better, reach more people, and build meaningful relationships with their audience.

Here are the top AI content stats that will completely blow your mind.

Content AI

Using AI in content marketing is the second biggest trend.

While consumer personalization (29%) remains considered one of the biggest content marketing trends for 2023, using AI in content marketing is rising fast. About 26% of marketers already use AI to develop their content marketing strategies, better understand their customers, enhance productivity and create better content. 

Four out of five businesses claim that AI is crucial in their business strategy.

According to the latest content writing statistics, over 80% of businesses already use AI in some way. The most common uses of AI in everyday business are automated emails and chatbots.

But that’s not all. AI automation is one of the leading ways to grow a business in the retail section. Over 80% of retail businesses have a plan in motion to utilize AI automation by 2025.

AI is already used by 87% of marketers to improve email marketing.

One of the most known content marketing facts is the importance of email marketing. When it comes to email marketing, personalization and automation are the two most crucial steps that ensure a successful campaign.

While this goal can be achieved manually, implementing AI technology can improve your marketing campaigns significantly faster. Almost nine out of ten businesses already use AI in their email marketing campaigns.

The marketing and sales departments have the most benefit from prioritizing AI tools.

The marketing and sales departments can gain up to 40% higher market revenue success than any other industry department when they include AI tools in their business plan.

Since they heavily rely on process automation to increase their market revenue share, AI software can significantly lower the workload for all employees. The latest stats about content marketing proves that.

AI can help boost lead generation by over 50%.

Believe it or not, a well-built automation tool can help you increase your lead generation by more than 50%, reduce call time by up to 70%, and reduce costs by up to 60%.

Depending on the business, the AI tools that can help you reach these numbers are for managing marketing, product and sales qualified leads, day-to-day sales automation, and analytics. 

The Washington Post’s AI Writer Heliograf wrote over 850 articles during the 2016 Rio Olympics.

Can you train an AI to write articles for your website? Yes. Will they be good? Absolutely! Will copywriting be automated? Probably not.

That said, The Washington Post’s Heliograf is an excellent example of how a business can utilize the power of an AI writer. During the 2016 Rio Olympics, the AI writer wrote about 850 stories by processing a combination of different data sources and customizing the news.

We are pretty sure that if you read some of these articles back in the day, you probably didn’t notice that a human did not write them.

Almost 70% of the highest-performing marketers have a fully-defined AI strategy.

With so many expectations and only eight working hours in one day, marketers need to find a way to finish more work in less time. That’s where the AI content tools come into play.

Based on the latest content marketing industry statistics, marketers mostly use them for automation. They eliminate mundane and repetitive tasks and focus on what matters the most – their customers.

According to a Salesforce report, the top high-performing marketers already have a fully defined and implemented AI strategy for all their content marketing campaigns.

Sources: HubSpot, CMI, Semrush Blog, Content Marketing Institute, Technavio, Buffer, Copy Blogger, Psychology Today, SB, TrustPulse, Boomerang, Nielsen Norman Group, NiftyMarketing, BrightEdge, Forbes, Analytics Insight, Harvard Business Review, The Washington Post, Salesforce

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