Guerrilla Marketing Statistics

Guerrilla marketing statistics - Content365.me

Guerrilla marketing is popular today, and it’s been present since the 80s. It’s used globally to promote services and products in an unconventional way. Prominent companies like Coca-Cola, Red Bull, and Pepsi are only some brands that use it. Next-door businesses, too, are realizing the potential of this strategy. This type of advertisement is effective, less costly, and influential. 

The following guerrilla marketing statistics reveal the authentic effects of guerrilla marketing.

  • Thanks to guerrilla marketing strategies, marketers spend 90% less money on advertisements 
  • 34% of advertisers have implemented some guerrilla marketing strategy
  • 27% of German decision-makers use guerrilla marketing to promote their businesses and brands
  • The chances of buying something recommended by a friend or a relative are 90% higher
  • 42% of millennials say they’re influenced by guerrilla marketing campaigns online 
  • 47% of middle-aged smartphone users say that guerrilla marketing affects their buying decisions
  • Guerrilla marketing creates a stronger emotional connection with a brand
  • Guerrilla marketing humanizes brands, and 27% of companies agree

We at Content365.me, although experts in iGaming, are also experienced in other niches. We have explored many topics and learned that apart from the benefits of Content Marketing as a marketing strategy, statistics show that Guerrilla Marketing also makes the list of successful marketing strategies used worldwide.

Guerrilla Marketing and its Cost-effectiveness

Guerrilla marketing is cost-effective, resulting in 90% less money spent on ads.

One of the reasons why guerrilla marketing is so popular is its cost-effectiveness. Marketers use a formula to check their guerrilla campaign ROIs (Return on Investment). The end results show reductions in ad spending going up to 90%! This is a consequence of the quick and effective impact of guerrilla campaigns.

34% of marketers have introduced a guerrilla marketing strategy to their campaigns.

A wide reach and virality are essential for marketers and successful marketing campaigns. Namely, 34% of marketers chose a guerrilla method instead of another one. Guerrilla ads work by delivering unconventional, shocking, and overwhelming messages. The goal of these campaigns is to increase brand awareness and sales.

It’s a big deal in Germany: 27% of decision-makers go guerrilla to promote brands.

Berlin is full of guerrilla marketing. From massive billboards to street art, Germans know how to market. In fact, 27% of German decision-makers employed certain guerrilla marketing tactics. Guerrilla marketing isn’t popular only in Berlin. It’s common in other bustling cities like New York and Brazil, where the sole purpose is to create interest in a brand.

Special Marketing and Guerrilla Strategies

25.8% of companies go guerrilla for special marketing. 

In a survey, 25.8% of respondents said they use it when promoting something like a cult or youth marketing. But, 24% of the companies use viral marketing for such purposes. Plus, 15.5% of them relied on WOM (word-of-mouth) marketing, while only 11.6% used social media ads. Guerrilla marketing elevates brand awareness. This may be one of the reasons why it works with special marketing campaigns.

42% of respondents agree that guerrilla marketing is present on social media.

Of 204 respondents, 26% strongly agreed that social media affects guerrilla marketing, while 42% agreed with this claim. Only 8% of the respondents disagreed, and 1% strongly disagreed. Social media plays a major role in the success of businesses today. It’s a powerful tool for new customers and efficient targeting. Social media is a wide-reach platform that enables strong customer-brand relationships.

57% of respondents say guerrilla marketing is an effective promotional tool.

Of 204 respondents, 57% agreed that guerrilla marketing is effective for brand promotion. Moreover, 19% of the respondents strongly agreed with the benefits of this technique, and only 5% disagreed. Through guerrilla campaigns, brands encourage loyalty and increase their sales.

37% of respondents agree that guerrilla marketing affects the perception of a brand.

Of 204 respondents, 37% strongly agreed that guerrilla marketing influences brand relationships. Moreover, 47% of the respondents agreed with this claim. Only 1% of the respondents disagreed. Creating positive behavior in consumers through guerrilla marketing is important for brand perception. Consumers like unique, different, and creative approaches in brand advertising. A good guerrilla campaign can help create this type of story.

WOM matters for guerrilla marketing: 21% of survey respondents strongly agree.

In guerrilla marketing, it’s essential to encourage word-of-mouth (WOM). People are likelier to buy or use something because a friend recommended it. Of 204 respondents, 21% strongly agreed about the influence of WOM in the final decision. Only 1% of them strongly disagreed with this claim. So, many companies and businesses today apply guerrilla strategies that include WOM.

Guerrilla Marketing Statistics in Social Media

Facebook & Twitter use a type of guerrilla marketing strategy.

Social Media nad Guerrilla Marketing.

Facebook and Twitter use guerrilla campaigns. It can be of aid when promoting a new product or a service. They often apply undercover marketing to create a buzz. They work with similar businesses or influencers. They will talk about a product and embrace it. 67% of companies get their customers from Facebook with the help of this marketing tactic. Plus,  57% get it from blogs and 42% from Twitter.

Guerrilla marketing strategies can be simple & lead to an increase in sales of 30%.

A simple yet effective guerrilla type of marketing resulted in a rise of 30% in the sales of pizza. Captain Tony’s Pizza’s owner hired a distributor. He left pizza coupons throughout homes that are near the shop. The owner believed that pizza lovers would appreciate them. And so they did! A similar strategy may help elsewhere to increase the awareness of a brand.

Guerrilla marketing strategies have a 42.2% influence on millennials’ buying habits.

Guerrilla marketing had a 42.2% effect on millennials’ buying habits. The surveyed undergraduates were from Sri Lankan Eastern University. Several impacts of guerrilla marketing influenced them. These were aesthetics, novelty, clarity, relevance, humor, surprise, and emotional arousal. Guerrilla marketing may also help predict the buying habits of millennials.

The influence of guerrilla marketing tactics is higher on middle-aged male smartphone users.

The effect of guerrilla marketing on purchasing attitudes of smartphone users is high. And it differs between male and female customers. Middle-aged male smartphone users are more influenced by guerrilla marketing, i.e., 79%. The influence on middle-aged women is lower, i.e., 21%.

47% of smartphone users find guerrilla marketing effective for brand promotion.

47% of smartphone users find guerrilla marketing effective for brand promotion.

47% of smartphone users agree that guerrilla marketing increases product visibility and sales. Plus, 20% strongly agreed with this claim, whereas 19% were neutral. Only 9% of the participants disagreed, whereas 5% strongly disagreed. The researchers did tests, and the results matched the respondents’ opinions.

Only 12% of smartphone users don’t find guerrilla marketing effects to be impressive.

In a study, 12% of smartphone users didn’t find guerrilla marketing impressive. But, most of them agreed that they’re influenced by it. Plus, 36% strongly agree with the influence of this marketing on their buying habits. The statistical findings supported the opinions of the surveyed people.

Not every guerrilla marketing is successful.

This guerilla method doesn’t always provide positive results. A good example of this is Cartoon Network’s marketing campaign in 2007. They placed LED signs that depicted a character from one of their shows. Unfortunately, these signs triggered a bomb scare, so the network parent, Turner Broadcasting, had to pay $2 million in fines.

Guerrilla Marketing Statistics Leading to Sales Increase

Guerrilla marketing helps with customer stickiness. 8.6% of companies agree.

Customer stickiness helps brands get repeat business. The customer “sticks” to a brand through repeat purchases. 8.6% of the respondents think that guerrilla marketing promotes this phenomenon. Only social media beat guerrilla marketing, with 9.9% of the respondents choosing it. Viral marketing was the least suitable for them. Only 5.2% use it for this purpose.

Guerrilla marketing is good for the brand-consumer relationship.

23.6% of companies agree that guerrilla marketing promotes the emotional strength of brands.  A strong consumer-brand relationship is pivotal for success. Emotional branding strengthens this connection. It works by provoking feelings in the consumers. Marketers use it to create content meeting the emotional state, needs, ego, and wishes.

25.3% of companies find guerrilla marketing helpful for reaching new target groups.

Social media actions and viral marketing are the top two ways to attract new targets. Guerrilla marketing comes in third place. 25.3% of the companies use it for this purpose. The brand may want to promote its services or products to a new group of people. For the success of a brand, understanding customers and using the right marketing is essential.

34.3% of companies find guerrilla marketing to be media-effective.

After viral marketing, guerrilla marketing was found to be the most media-effective. 34.3% of companies agree that guerrilla marketing promotes media coverage and WOM. This is helpful for bigger awareness and sales. Media coverage makes customers realize that they need something that the brand offers.

27% of companies agree that guerrilla marketing gives brands “rough edges”.

27% of companies agree that guerrilla marketing tactics help humanize brands. More brands recognize the need to remove perfection because there’s no ideal brand. Humans are imperfect. Being relatable is essential for effective marketing. Humane brands establish a better connection with their customers. Today’s marketing is about showing the real rather than the perfect.

Sources: Work Zone, Statista, The Impacts of Guerrilla Marketing on Consumers’ Buying Behavior, Marketing Schools, The Effects of Guerrilla Marketing on Generation Y Consumer’s Purchase Intentions, An Analytical Study on the Impact of Guerrilla Marketing among Middle Aged Smartphone Users, Investopedia.

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